What's a "Rack Card?
We had a Lisa's Legacy board meeting this week. What a dynamic group of people! Lots of ideas, plans and suggestions flowed during the entire meeting.
The board came to a consensus that, after four years, it is time to revise the current rack card (thank you for the first one Jen). A rack card is a 4 X 81/2 cardstock with pictures, text and graphics that gives information about a business or organization. It is designed to fit in a rack that holds numerous cards, brochures, maps and fliers. The first place that came to my mind was in the lobby of rest stops along the interstate. But they can also be found in libraries, community centers, schools, YMCAs, and places where there are a variety of programs taking place.
Our revised rack card title will be something to the effect "How to Have a Compassionate Conversation" as it was felt that that would attract people's attention the most. Lisa's Legacy, which is now at the top doesn't give a reader an indication of what the organization is all about. But Compassionate Conversations and Hope gives a broad insight into the true purpose of what Lisa's Legacy is trying to accomplish. Whether it be using the bag to call on someone who is hurting or following our suggestions for the giver of a bag, it is really all about showing compassion and empathy for another person.
Now we are looking for someone who can help to create the revised rack card. Any help with finding the right person would be appreciated!